Working out the concept
Yigal Alon’s business high street runs along the Ayalon River. Although not perceived as a stream today (channeled), the river dictates the urban development around it. The master plan for the Bitzaron neighborhood uses the water and flow motives as a design generator.
When I thought of the thousands of people who are to visit the new “Alon Towers” business center every day, I imagined masses of busy, rushing people, a rhythmic movement, full of the intensity of contemporary life. I wanted to create a space for them that would feel the opposite. A peaceful, serene environment that gives you the opportunity to stop and take a breath of air. I could not ask for a better inspiration than a lazily flowing water stream.